Our goal was to generate sales while maximizing the efficiency of our advertising budget.

 

We had a total spend of $14,723.99 and achieved sales worth $57,228.17, resulting in a 4x ROAS. 

Campaign Structure:

To ensure effective testing and targeting, we divided our campaigns into two basic different categories: 

Prospecting and

Retargeting.

We further segmented our audience within each category to refine our messaging and creative elements.

Prospecting Campaign :

 

- Dynamic Testing Campaign

• This campaign was designed to test different creatives, New interests, and copy combinations.
  
• We created five ad sets, each containing a dynamic ad.
  
• Each dynamic ad featured two different videos and a single ad copy.
  
• Interests were used to narrow down the target audience and improve relevance.
  

 

- Old winning Ads Campaign

• This campaign featured ad sets with previously successful ads.
  
• The campaign consistently demonstrated good conversions and recovered from a recent dip.
  
• To maintain stability, we decided not to make any changes to this campaign.

 

- Simple testing Campaign

• This campaign consisted of two ad sets with different creative elements and interests.
  
• The goal was to test new combinations and find additional high-performing ads.

 

Now the question is: “Why do I need to run this campaign if I am already running a dynamic testing campaign?”

 The answer is “ Dynamic testing campaign is helping me with 

• Finding new untapped, broad audiences
  
• Unrelated, but strong creative angles
  

 

However, this simple testing campaign is helping me in confirming the relevant audience's interests and creative angles.

 

Retargeting Campaign :

 

- ATC Audience Campaign

• This campaign focused exclusively on audiences who had added items to their cart (ATC).
• We created two ads with different video content to re-engage these potential customers.

 

- Non-ATC and Non-Purchase Audience Campaign

• This campaign targeted audiences who had not added to the cart or made a purchase.
• The objective was to capture potential customers who had shown interest but had yet to convert.

 

- Reach Objective frequency capped Campaign

• This retargeting campaign aimed to increase brand reach rather than immediate conversions.
• We created five ad sets with one ad each targeting various retargeting audiences, excluding purchasers.

 

Ad Set Optimization: 

To maximize the impact of 5 ad sets, each ad set was given a unique ad and a $2 budget. We monitored the frequency of ad delivery on a 3-day cycle to avoid overexposure and maintain ad freshness.