Client: Home Decor Store

Issue: High ad spend with low ROAS (Return on Ad Spend)

Before Optimization:

• Ad Spend: $14,912
• ROAS: 2.37x

First Month After Optimization:

• Ad Spend: $12,271
• ROAS: 2.94x

Solution:
We optimized the ad campaigns to reduce spending and increase returns.

Result:
In just one month, we decreased the ad spend by 17% and increased the ROAS by 24%.

Conclusion:

This case study shows how effective optimization can transform a struggling ad campaign. When the home decor store came to us, they were spending a lot on ads but not seeing good returns.

Key Changes:

1. Reduced Spend:
   We carefully adjusted the ad budget, cutting down unnecessary spending by 17%. This helped in better allocation of resources without compromising the reach and effectiveness of the ads.
   
   
2. Improved ROAS:
   By fine-tuning the campaign strategy and focusing on targeting the right audience, we increased the ROAS by 24%. This means the store earned more money for every dollar spent on ads.

 

The month before we started working, the store spent $14,912 and had a ROAS of 2.37x. In the first month of our optimization, the spend was reduced to $12,271, and the ROAS improved to 2.94x.

This improvement demonstrates that with the right strategy and careful optimization, it's possible to lower costs and achieve better results. This approach can be applied to other businesses facing similar issues, showing that smart changes can lead to significant improvements in ad performance.