4x ROAS for a Hair Care brand ( US Target Audience)Even though FB reported way too less data
Our goal was to generate sales while maximizing the efficiency of our advertising budget.
We had a total spend of $14,723.99 and achieved sales worth $57,228.17, resulting in a 4x ROAS.
Campaign Structure:
To ensure effective testing and targeting, we divided our campaigns into two basic different categories:
We further segmented our audience within each category to refine our messaging and creative elements.
Prospecting Campaign:
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Dynamic Testing Campaign:
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This campaign was designed to test different creatives, New interests, and copy combinations.
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We created five ad sets, each containing a dynamic ad.
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Each dynamic ad featured two different videos and a single ad copy.
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Interests were used to narrow down the target audience and improve relevance.
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Old winning Ads Campaign:
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This campaign featured ad sets with previously successful ads.
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The campaign consistently demonstrated good conversions and recovered from a recent dip.
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To maintain stability, we decided not to make any changes to this campaign.
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Simple testing Campaign:
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This campaign consisted of two ad sets with different creative elements and interests.
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The goal was to test new combinations and find additional high-performing ads.
Now the question is: “Why do I need to run this campaign if I am already running a dynamic testing campaign?”
The answer is “ Dynamic testing campaign is helping me with
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Finding new untapped, broad audiences
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Unrelated, but strong creative angles
However, this simple testing campaign is helping me in confirming the relevant audience's interests and creative angles.
Retargeting Campaign:
ATC Audience Campaign:
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This campaign focused exclusively on audiences who had added items to their cart (ATC).
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We created two ads with different video content to re-engage these potential customers.
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Non-ATC and Non-Purchase Audience Campaign:
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This campaign targeted audiences who had not added to the cart or made a purchase.
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The objective was to capture potential customers who had shown interest but had yet to convert.
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Reach Objective frequency capped Campaign:
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This retargeting campaign aimed to increase brand reach rather than immediate conversions.
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We created five ad sets with one ad each targeting various retargeting audiences, excluding purchasers.
Ad Set Optimization:
To maximize the impact of 5 ad sets, each ad set was given a unique ad and a $2 budget. We monitored the frequency of ad delivery on a 3-day cycle to avoid overexposure and maintain ad freshness.